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Literacy campaigns
Initiated and launched an ambassadorship programme as part of the communications strategy I co-designed for a CROSS-INDUSTRY, SECTOR-LEADING CAMPAIGN
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Charity partnerships
Researched, negotiated and onboarded a celebrity-charity partnership to campaign for children's rights, for a major children's publisher.
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Audience engagement
Provided audience engagement consultancy for a renowned not-for-profit literary festival. Work included a communications review across all channels, suggested strategy and actions pathway, plus advisory time for CEO on fundraising
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Brand positioning
Led the audience development strategy for a chart-topping singer and campaigner, including brand repositioning and an engagement-focused marketing and PR campaign.
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Workshops
Designed and delievered bespoke workshops on publishing, content and purpose-driven marketing strategy for a creative agency launching a children's book project
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Impact reports
Advised a children's literacy centre and education charity on drafting their first impact report, with a focus on its purpose, audience and content.