• Literacy campaigns

    Initiated and launched an ambassadorship programme as part of the communications strategy I co-designed for a CROSS-INDUSTRY, SECTOR-LEADING CAMPAIGN

  • Charity partnerships

    Researched, negotiated and onboarded a celebrity-charity partnership to campaign for children's rights, for a major children's publisher.

  • Audience engagement

    Provided audience engagement consultancy for a renowned not-for-profit literary festival. Work included a communications review across all channels, suggested strategy and actions pathway, plus advisory time for CEO on fundraising

  • Brand positioning

    Led the audience development strategy for a chart-topping singer and campaigner, including brand repositioning and an engagement-focused marketing and PR campaign.

  • Workshops

    Designed and delievered bespoke workshops on publishing, content and purpose-driven marketing strategy for a creative agency launching a children's book project

  • Impact reports

    Advised a children's literacy centre and education charity on drafting their first impact report, with a focus on its purpose, audience and content.